Customer Analysis

Applications for the Customer Analysis graduate programme are now closed.

Customer Analysis gives us a deep insight into what our customers need. It’s about understanding and anticipating customer requirements, analysing our business and how stores meet those needs. The Customer Analysis team sits within Corporate Marketing and this specific programme runs alongside the Corporate Marketing Programme.

The Customer Analysis Programme allows you to experience two specific areas of Corporate Marketing:

  • Customer Analysis
  • Price and Promotions

In the Customer Analysis team you could be analysing data and influencing company decisions and marketing strategy at the highest levels. This could involve analysing store performance, sales trends of particular product areas or the behaviour of certain customer groups. With over 13 million Clubcard customers the richness of the customer data you are able to analyse is staggering.

In short, you’ll use your skills to influence real world business situations. And you’ll help us to make better decisions on anything from the future of Tesco.com to how best to market Clubcard. The challenge is to use your judgement and knowledge to create insight that changes our business.

Our Price and Promotions team are key to helping customers choose a store, and then focus on creating interest and loyalty. As part of this team you’ll help to set the Tesco price position and ensure we make the best recommendations for planning seasonal activities by keeping a strict eye on what the competition’s up to. You’ll be able to use your analytical skills in this team to help set both strategy and influence practical solutions.

Based at our offices in Cheshunt, join us and you’ll enjoy an 18-month programme packed with hands-on experience and high calibre training. You will have contact with a wide range of our business areas and you’ll be instrumental in developing strategies that help us to remain a market leader, as well as gaining broader exposure to the marketing team.

Your work will give us insight into customer needs. Working closely with other marketing teams, you’ll help us to give our customers what they want, when and where they want it.

In the longer term you can develop your career in the Customer Analysis and Research field or broaden your career across Marketing or the rest of the business.

For a role on the Customer Analysis programme you’ll need:

  • At least a 2:1 degree or MSC in an analytical or highly numerate degree (ie Statistics, Maths or Operational Research) and BBC or 280 UCAS points (or equivalent qualifications).
  • A flair for qualitative and quantitative research.
  • Strong analytical skills and ability to make decisions
  • The ability to communicate complex information and influence people at all levels.
  • A creative and innovative approach.
  • A full driving licence

Find out more from one of our graduates.